The 24-year-old was reportedly paid over £ 100,0000-a-year for her appearance as Bethany Platt. After appearing in it for five years, she left the show this week, so she was able to turn her back on the stressful workload shooting six episodes a week and rake in social media cash instead.
Lucy is on-demand to plug items into Instagram and, say, insiders, will order about £ 2,000-a-post to share goods with her 495,000 followers.
Recent posts include posts on behalf of a bedding firm, a hairdresser, and a design group InTheStyle. But an industry fixer warned that Lucy should be careful not to dilute her appeal and reputation by committing to any offered contract.
The insider said: "The trick is turning down things as well as saying yes. She doesn't want to agree to everything because the more prominent firms will run a mile if she starts doing teeth whitening ads or ones for food supplements."
"That way, the money can go on quite dramatically, and she could be left scrambling for £150 like a desperate former reality star."
"Lucy is a very likable person, and she's beautiful, sassy, and fun, so with the right handling, she'll make far more than her Corrie salary from sponsored content." "She only needs to be snapped with a product once a week and post the pictures, and she's on the same cash ITV were paying her – only for a few minutes' works." Lucy's reps were approached for comment.
Until recently, managers from Corrie had a blanket ban on stars plugging goods-resulting in reprimands and even fines.
But after a recent exodus of stars, including Lucy, Katie McGlynn, and Catherine Tyldesley and changing the rules and performers need to seek permission first.
Jack P. Shepherd, who plays David Platt last year, has been fined on Instagram for supporting a hair transplant.
A Corrie insider added, "It's been a long-standing bone of contention." The team has been advised they can now sell stuff they've been given or got a discount on – but then they need to run things by managers. "Stars are still banned from promotions that would compromise the show's current commercial links.
